The Challenge.
Monkey Shoulder wanted to make it’s own unique impression on the UK’s 2022 festival scene, getting the brand in hand to new consumers, educating them on the liquid and cementing the brand’s ‘Made For Mixing’ ethos.
Our solution.
The Monkey Mixer is a truck fitted with taps that between them can serve up to 11,000 litres of eight different cocktails, many of which were created by some of London’s top bartenders. Fitted out with a DJ booth and sound system, with the drum turned into a huge disco ball, this super-sized, eye-catching, conversation-starting activation brought the brand to life in a way that only live experiences can.
The Mixer Truck toured the country, appearing at multiple festivals including Kendal Calling in the Lake District, Brighton Pride, Secret Garden Party and the Edinburgh Fringe Festival, selling over 11,000 cocktails.
Guests were also able to participate in The World’s Loudest Whisky Tasting, in which a DJ and MC talked them through the notes and flavours of three Monkey Shoulder cocktails, which were expertly paired with some beats courtesy of DJ’s such as DJ Santero.
