A micro pianist, a pygmy goat and a roster of teeny gin-based cocktails created by some of the world’s best bar tenders: just a few of the delights on show at Hendrick’s Gin three-night pop-up event at the Tini Martini Townhouse during London Cocktail Week.
Hendrick’s Gin wanted something bold and eye-catching that would inspire and engage visitors and develop the Tini Martini concept with trade, press and influencers. So we created a Tini Martini Hendrick’s Gin ‘brand world’, showcasing all things ‘tini’.
The Townhouse featured Hendrick’s Gin products over three floors including Hendrick’s Gin Original, Hendrick’s Gin Orbium & Hendrick’s Gin Midsummer Solstice, with guest bartenders serving bespoke Tini cocktails to guests.
We threw a Midsummer Solstice After-Party, and invited industry professionals to celebrate the start of London Cocktail Week with a Midsummer ritual and cocktails, as well as other magical miniscule delights.
60 press and influencers were invited to a preview event on the opening night and through DrinkUp London, an average of 120 tickets were sold per night.