Three floors of Gins at
Hendrick’s Tini Martini

Tini Martini Townhouse for Hendrick’s Gin

The Challenge.

A micro pianist, a pygmy goat and a roster of teeny gin-based cocktails created by some of the world’s best bar tenders: just a few of the delights on show at Hendrick’s Gin three-night pop-up event at the Tini Martini Townhouse during London Cocktail Week.

Hendrick’s Gin wanted something bold and eye-catching that would inspire and engage visitors and develop the Tini Martini concept with trade, press and influencers. So we created a Tini Martini Hendrick’s Gin ‘brand world’, showcasing all things ‘tini’.

Hendricks Gin
Hendricks Gin

Our solution.

The Townhouse featured Hendrick’s Gin products over three floors including Hendrick’s Gin Original, Hendrick’s Gin Orbium & Hendrick’s Gin Midsummer Solstice, with guest bartenders serving bespoke Tini cocktails to guests.

We threw a Midsummer Solstice After-Party, and invited industry professionals to celebrate the start of London Cocktail Week with a Midsummer ritual and cocktails, as well as other magical miniscule delights.

60 press and influencers were invited to a preview event on the opening night and through DrinkUp London, an average of 120 tickets were sold per night.