Drinks Trolley for Monkey Shoulder
Monkey Shoulder’s goal is to take phenomenal scotch and make it accessible to a whole new generation of whisky drinkers.
We were asked to develop some clear and concise messaging that would appeal to scotch drinkers, as well as get non-scotch drinkers to take notice and try something new. We then had to channel this messaging through a range of immersive experiences that would engage and connect with visitors, giving them a clear understanding of who Monkey Shoulder are and what they’re about.
We worked closely with Monkey Shoulder, utilising their Tea Trolley and branded bar across a range of traditional and non-traditional venues throughout the UK. From office blocks to festivals, we activated a range of experiential marketing events both on-trade and off-trade that delighted visitors and opened their eyes to the Monkey Shoulder brand.
Over 160,000 cocktails were enjoyed by visitors throughout the UK, all served with a highly engaging personal touch that reinforced the brand and echoed its values. Monkey Shoulder is now the number one trending whiskey brand in the UK.
Gold Winner at the IPM Awards 2018 – Best campaign: Alcoholic Beverages
Silver Winner at the IPM Awards 2018 – Creative Execution: Alcoholic Beverages
High Commendation from the Marketing Society Excellence Awards – Long-term Marketing Excellence