Hendrick’s Air for Hendrick’s Gin

The Challenge.

As we headed into the last lockdown weekend at the start of April in the U.K. people were tired of being stuck at home. They were yearning for freedom to travel once again and to experience the world and all its wonders. 

Hendrick’s Gin wanted to create something special for their customers to help them celebrate their last lockdown weekend. It had to be something that people could enjoy from the confines of their homes with an exquisitely unique Hendrick’s twist. 

Our solution.

We created a one-of-a-kind experience for their audience by welcoming them aboard Hendrick’s Air, a one-hour virtual cucumber-blimp flight, fully equipped with a First-Class Hendrick’s Air Travel Kit. 

We created a consumer-facing, virtual ticketed experience, hosted on a branded online platform. Hosted by a curious Cucumber Pilot, as well as Hendrick’s Gin Ambassadors, travellers got to meet the Master Distiller Ms Lesley Gracie – for a live tour through the nooks and crannies of their cucumber and rose-infused Gin palace. 

The event included a mixture of pre-recorded and live content with quizzes, consumer chat, and a live Q&A to keep the guests enjoying the experience.  

The Hendrick’s Air portal was accessible to guests via their ‘boarding pass’ with their First-Class Hendrick’s Air Travel Kit. This allowed them to enjoy an evening of cocktails while giving them some great content to share on social before and during the evening. 

Over 90% of the guests logged into the portal with an average viewing time of 66 minutes. 

With the hospitality trade opening the following week, a portion of proceeds raised also went to support them through The Drinks Trust.