TikTok for Business European Grand Prix Awards

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The Challenge.

TikTok’s inaugural EU Grand Prix awards were launched in December 2022 as a way to celebrate the most eye-catching, conversation-starting and high-performing campaigns on the platform. With invited guests representing high profile brands and agencies from right across Europe, we were responsible for managing every aspect of the event, from creative concepts, to the awards show itself – and absolutely everything in between.

Our solution.

We headed to Amsterdam and the Tobacco Theatre where we applied our production skills to deliver a show fit for one of the world’s most dynamic and fast-growing content platforms.

Our team handled all delegate logistics including flights, transfers and hotel accommodation, venue and catering. Our creative production team brought the venue to life, transforming a generic theatre space into a glitzy party destination, with a breathtaking atmosphere befitting the occasion.

The night – which crowned the GOAT (Greatest of All Time) campaigns after earlier regional ceremonies in the UK, Germany, France, Italy, Spain, Poland and the Nordics – surpassed all expectations, with marketers, business leaders, agencies and brand CEOs all flocking to the Tobacco Theatre to celebrate a phenomenal year of socially-enhanced creative work and audience engagement.