Making the Home of Cricket the Home of the Hendrick’s GIN-terval

Hendrick’s Gin Lord’s partnership

The Challenge.

In Spring 2022, Hendrick’s announced a three-year partnership with Marylebone Cricket Club that aimed to refresh the traditional cricket experience at Lord’s with speciality bars and unique serves.

Our solution.

ACA designed, built and installed a stunning pop-up bar on the Nursery Ground, which was and remains open to Lord’s customers on all major match days, with 30,000 expected guests per day at the height of the summer fixtures.

Coinciding with the start of a series of Tests, one-day internationals and T20 matches, the bar encouraged fans to turn match intervals into GIN-tervals and enjoy some refreshing Hendrick’s Gin cocktails, including the limited edition Neptunia Fizz.

The beautifully designed installation, with its floral decor and outside seating, was perfectly in keeping with the very essence of English summer time and so ensured the brand looked completely at home at the iconic venue, creating a natural link between cricket and Hendrick’s.