CREATING A SERIES OF BUZZING LAUNCH EVENTS FOR A NEW GIN

The Challenge.

In March 2023 William Grant & Sons launched a new gin, Flora Adora, the latest release from Hendricks’ Cabinet of Curiosities. Inspired by and infused with the floral bouquets that entice our nectar-loving friends, our tour of launch events needed to reflect this unique brand identity.

Our solution.

Crafted at the Hendrick’s Gin Palace on the rugged Ayrshire coast of Southwest Scotland by the brand’s Master Distiller, Lesley Gracie, flora and fauna are central to Flora Adora’s creation.

So, with flowers central to our theme we held four flamboyant launch events in London, Bristol, Manchester and Glasgow, taking over bars with immersive evenings for a specially selected guest list of bar managers, bartenders and William Grant & Son’s industry friends.

Guests were invited to be the first to try the new Hendrick’s Flora Adora in a range of cocktails at the events, which were hosted by the Hendrick’s team with brilliantly entertaining acting from The Gazebo Effect.

The Hendrick’s crew spoke about the history and inspiration behind the drink, as well as talking about how Flora Adora was created, whilst Gazebo performed ‘the reveal’ through various characters.

The event was then taken on to Aberdeen and Edinburgh by the Hendrick’s team, to a great reception.