Monkey Shoulder
social club

Production Design

We were asked to create an event to showcase to global markets how to activate a Monkey Shoulder campaign within the existing brand platform. The event needed to be integrated with digital and PR and needed to involve appropriate media and event partners.

Whisky virgins and whisky lovers alike sheltered from the blistering chill and congregated at MC Motors, an industrial warehouse in east London, for a night of cavorting, imbibing, eating and dancing.

With DJ sets from A-Skillz, a raucous numerical ride with Rebel Bingo, cocktail bootcamps, a vintage games-room, movies and delicious cocktails to boot, The Monkey Shoulder Social Club flew in the face of the stereotypically-stuffy whisky club.‚Äč

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