As part of a series of on-trade engagements activations we ran for Monkey Shoulder, we created Camp Monkey: an exclusive trip balancing fun, adventure and education. In 2015 we took 33 bartenders from 13 countries to Sweden then the following year, 40 guests from 26 countries joined us in Greece.
Each camp had a range of activities for the group which included seminars with world-renowned bartenders as well as more informal team-building activities.
We’ve played battleships and built rafts; been on foraging trips and got lost on treasure hunts; held flair workshops, made pizzas and spent quite a lot of time in the water. Guest speakers have included JJ Goodman, Don Lee, Martin Hudek, Naren Young and William Grant & Sons master blender, Brian Kinsman.